As supporters of local businesses whenever possible, we often have many interactions with entrepreneurs and local business owners about their apprehension with “digital” and the “online world”. The digital world seems like a distance and scary place, especially for a company that doesn’t see themselves as the “digital type”, but the problem is that the things we don’t know are what scare us the most.

When we engage with a potential client and they share their biggest concerns, it’s almost always the high costs associated with websites. What most businesses don’t realize is that the cost of not having a website is exponentially higher than they could have ever imagines.

If your competitors are all online, and they are controlling the interactions with customers and potential customers, then not having a website is costing you every potential dollar you could have earned.

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The investment needed for a website is nowhere near what it used to be, and it is continuously decreasing while the demand for it increases. If you have a brick and mortar store, a website is necessary for having key pieces of information such as an address, hours of operation, and contact information. If your business is associated with inventory or sales, what better way to show your portfolio and generate leads than by providing ease of access to all potential customers.

A website is an investment that can be customized to meet every budget possible and can be scaled up or down as needed. The cost of a website can vary depending on what you need it to do, but the cost of not having a website is exponentially more. If you need web development services, feel free to reach out for a free consultation.

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