For many companies that we collaborate with, one of their first questions is “Why do I need a digital strategy? Most of my customer touchpoints are in person.” While we understand this perspective, we believe that starting with this philosophy in 2020 puts you at a distinct disadvantage in whatever field you’re in. Some quick statistic from Statcan
- In 2018, the share of Canadians aged 15 and older who used the Internet was 91%, with more seniors reporting Internet use (71%).
- Overall, 94% of Canadians had home Internet access.
- Nearly 84% of Internet users bought goods or services online in 2018, spending $57.4 billion, up from $18.9 billion in 2012.
If you’re a business that has clients, its undeniable that your clients are online, and so is their wallet. From young to old, users are making their decisions based on the reputation, search engine ranking, and social media interactions that they have.
“90% of CEOs believe the digital economy will impact their industry, but less than 15% are executing on a digital strategy.”Senior Director of Customer Innovation and Enterprise Platform at SAP
No matter the size of your organization, you deserve to have a say in the interactions that your customers, and potential customers have with your brand